Bureau of the Census Nomination of Manuel D. Plotkin To Be Director.

The President today announced that he will nominate Manuel D. Plotkin, of Chicago, Ill., to be Director of the Census. Plotkin is associate director of corporate planning and research for Sears, Roebuck and Co., in Chicago.

Plotkin was born on May 16, 1923, in Chita, Russia. He received a B.S. degree from Northwestern University School of Business in 1948 and an M.B.A. from the University of Chicago Graduate School of Business in 1949.

Plotkin has been with Sears, Roebuck since 1953, serving as senior economist from 1953 to 1961, manager of the market research division from 1961 to 1966, manager of economic and market research and chief economist from 1966 to 1973, and associate director of corporate planning and research since 1973.

He was also an instructor in business economics and statistics at Indiana University and Wilson Junior College from 1953 to 1955, and in quantitative methods and managerial economics at Northwestern University School of Business from 1955 to 1963.

Plotkin is a member of the American Marketing Association, serving as president of the Chicago chapter in 1968-69, national director in 1969-70, and chairman of the Advisory Committee to the U.S. Census Bureau in 1974-75.

He is also a member of the American Statistical Association, a member of the Marketing Research Advisory Council of the Conference Board and chairman of the Council for 1977-78, and a trustee of the Marketing Science Institute.