The President today announced his intention to nominate Sigmund A. Rogich, of Nevada, to be Ambassador to the Republic of Iceland. He would succeed Charles E. Cobb, Jr.
Currently Mr. Rogich serves as an Assistant to the President for Public Events and Initiatives at the White House in Washington, DC. Prior to this, he founded and served as the president of R&R Advertising in Las Vegas and Reno, NV, and Salt Lake City, UT, 1973 - 89.
Mr. Rogich graduated from the University of Nevada-Reno (B.A., 1967). He was born May 17, 1944, in Iceland. Mr. Rogich has two children and resides in Washington, DC.
George Bush, Nomination of Sigmund A. Rogich To Be United States Ambassador to Iceland Online by Gerhard Peters and John T. Woolley, The American Presidency Project https://www.presidency.ucsb.edu/node/266644